Monday, June 24, 2013

Information Week Goes Digital-Only

Another print magazine has been relegated to the recycle bin — this time, Information Week, which for decades has covered the turbulent world of corporate information technology. The print magazine had been getting thinner and thinner, reduced this year to one feature story and two columns per issue, so it is no big surprise to see it go away. While magazines in general are affected by rising energy costs and declining reader attention, Information Week was also hit with the declining influence of the corporate IT segment it covers and its own awkward positioning within its niche. The magazine will carry on with its online presence and live events, and this transition may not be as difficult as it has been for other magazines. Already a year ago, most of Information Week’s editorial content and advertising were online-only. The biggest challenge ahead will be to maintain the magazine’s identity now that the weekly print issue that previously anchored that identity is gone.